Sustainable Wine Tourism – Purple Area
The Purple Area applies to all facilities where wine tourism activities take place within the vineyard, such as tasting rooms, visitor centers, shops, tours, and customer service areas. Its goal is to integrate sustainability into the tourism experience by promoting responsible and safe practices.
The sections within this area cover tourism management, visitor infrastructure, customer service, accessibility, heritage conservation, visitor safety, waste management, responsible consumption, and relations with the local community.
This certification is voluntary and can be obtained alongside the other areas or independently.
Would you like to learn about the requirements for sustainable wine tourism? Download the standard and review the criteria applicable to the visitor experience, facility management, and best practices related to tourism.
