Sustainable Wine Tourism – Purple Area
The Purple Area applies to all facilities where wine tourism activities take place within the vineyard, such as tasting rooms, visitor centers, shops, tours, and customer service areas. Its goal is to integrate sustainability into the tourism experience by promoting responsible and safe practices.
The sections within this area cover tourism management, visitor infrastructure, customer service, accessibility, heritage conservation, visitor safety, waste management, responsible consumption, and relations with the local community.
This certification is voluntary and can be obtained alongside the other areas or independently.
Would you like to learn about the requirements for sustainable wine tourism? Download the standard and review the criteria applicable to the visitor experience, facility management, and best practices related to tourism.
It seeks to strengthen the company's economic viability by incorporating sustainability into long-term business planning and management.
It promotes responsible management of the environmental impacts of wine tourism, addressing the efficient use of water and energy, waste management, and the protection of biodiversity.
It guides the sustainable management of wine tourism services by integrating policies, objectives, legal requirements, and mechanisms that contribute to providing visitors with a high-quality experience.
It promotes the proper implementation of the Code through its dissemination, periodic evaluation, handling of complaints and suggestions, and the incorporation of continuous improvement measures.
It promotes a safe, high-quality wine tourism experience, taking into account visitor satisfaction, adequate facilities, trained staff, and responsible wine consumption.
It promotes safe and responsible working conditions, respect for human rights, employee development, and a close relationship with local communities and the surrounding environment.