{"id":1671,"date":"2024-03-18T19:42:18","date_gmt":"2024-03-18T18:42:18","guid":{"rendered":"https:\/\/qa.garage71.cl\/sustainable\/?page_id=1671"},"modified":"2026-07-02T15:50:36","modified_gmt":"2026-07-02T13:50:36","slug":"area-morada","status":"publish","type":"page","link":"https:\/\/www.sustainable.cl\/en\/areas-del-codigo\/area-morada\/","title":{"rendered":"Purple Area"},"content":{"rendered":"<nav class=\"is-responsive wp-block-navigation is-layout-flex wp-block-navigation-is-layout-flex\" aria-label=\"Navigation 4\" \n\t\t data-wp-interactive=\"core\/navigation\" data-wp-context='{\"overlayOpenedBy\":{\"click\":false,\"hover\":false,\"focus\":false},\"type\":\"overlay\",\"roleAttribute\":\"\",\"ariaLabel\":\"Menu\"}'><button aria-haspopup=\"dialog\" aria-label=\"Open menu\" class=\"wp-block-navigation__responsive-container-open\" \n\t\t\t\tdata-wp-on--click=\"actions.openMenuOnClick\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 7.5h16v1.5H4z\"><\/path><path d=\"M4 15h16v1.5H4z\"><\/path><\/svg><\/button>\n\t\t\t\t<div class=\"wp-block-navigation__responsive-container\"  id=\"modal-1\" \n\t\t\t\tdata-wp-class--has-modal-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-class--is-menu-open=\"state.isMenuOpen\"\n\t\t\t\tdata-wp-watch=\"callbacks.initMenu\"\n\t\t\t\tdata-wp-on--keydown=\"actions.handleMenuKeydown\"\n\t\t\t\tdata-wp-on--focusout=\"actions.handleMenuFocusout\"\n\t\t\t\ttabindex=\"-1\"\n\t\t\t>\n\t\t\t\t\t<div class=\"wp-block-navigation__responsive-close\" tabindex=\"-1\">\n\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-dialog\" \n\t\t\t\tdata-wp-bind--aria-modal=\"state.ariaModal\"\n\t\t\t\tdata-wp-bind--aria-label=\"state.ariaLabel\"\n\t\t\t\tdata-wp-bind--role=\"state.roleAttribute\"\n\t\t\t>\n\t\t\t\t\t\t\t<button aria-label=\"Close menu\" class=\"wp-block-navigation__responsive-container-close\" \n\t\t\t\tdata-wp-on--click=\"actions.closeMenuOnClick\"\n\t\t\t><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" width=\"24\" height=\"24\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m13.06 12 6.47-6.47-1.06-1.06L12 10.94 5.53 4.47 4.47 5.53 10.94 12l-6.47 6.47 1.06 1.06L12 13.06l6.47 6.47 1.06-1.06L13.06 12Z\"><\/path><\/svg><\/button>\n\t\t\t\t\t\t\t<div class=\"wp-block-navigation__responsive-container-content\" \n\t\t\t\tdata-wp-watch=\"callbacks.focusFirstElement\"\n\t\t\t id=\"modal-1-content\">\n\t\t\t\t\t\t\t\t<ul class=\"wp-block-navigation__container is-responsive wp-block-navigation\"><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.sustainable.cl\/en\/areas-del-codigo\/area-verde\/\"><span class=\"wp-block-navigation-item__label\">Green Area<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.sustainable.cl\/en\/areas-del-codigo\/area-roja\/\"><span class=\"wp-block-navigation-item__label\">Red Area<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.sustainable.cl\/en\/areas-del-codigo\/area-naranja\/\"><span class=\"wp-block-navigation-item__label\">Orange Area<\/span><\/a><\/li><li class=\"wp-block-navigation-item wp-block-navigation-link\"><a class=\"wp-block-navigation-item__content\"  href=\"https:\/\/www.sustainable.cl\/en\/areas-del-codigo\/area-morada\/\"><span class=\"wp-block-navigation-item__label\">Purple Area<\/span><\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div><\/nav>\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column cabecera is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h2 class=\"wp-block-heading has-text-align-right\">Sustainable Wine Tourism &#8211; Purple Area<\/h2>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">The Purple Area applies to all facilities where wine tourism activities take place within the vineyard, such as tasting rooms, visitor centers, shops, tours, and customer service areas. Its goal is to integrate sustainability into the tourism experience by promoting responsible and safe practices.<\/p>\n\n\n\n<p class=\"has-text-align-right wp-block-paragraph\">The sections within this area cover tourism management, visitor infrastructure, customer service, accessibility, heritage conservation, visitor safety, waste management, responsible consumption, and relations with the local community.<br>This certification is voluntary and can be obtained alongside the other areas or independently.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<figure class=\"wp-block-image size-full marco-der\"><img loading=\"lazy\" decoding=\"async\" width=\"348\" height=\"400\" src=\"https:\/\/qa.garage71.cl\/sustainable\/wp-content\/uploads\/2024\/03\/shutterstock_1055695652-1.jpg\" alt=\"\" class=\"wp-image-1701\" srcset=\"https:\/\/www.sustainable.cl\/wp-content\/uploads\/2024\/03\/shutterstock_1055695652-1.jpg 348w, https:\/\/www.sustainable.cl\/wp-content\/uploads\/2024\/03\/shutterstock_1055695652-1-261x300.jpg 261w\" sizes=\"auto, (max-width: 348px) 100vw, 348px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n<div style=\"border: 1px solid #305833; background:#f8fbf9; border-radius: 16px; padding: 22px; box-sizing: border-box; max-width:65%; margin-right:auto;\">\n<div style=\"display: flex; align-items: flex-start; gap: 12px; margin-bottom: 12px; font-size:17px\"><img decoding=\"async\" style=\"width: 22px; height: auto; flex-shrink: 0; margin-top: 3px;\" src=\"https:\/\/www.sustainable.cl\/wp-content\/uploads\/2026\/05\/Diseno-sin-titulo4.png\" \/>Would you like to learn about the requirements for sustainable wine tourism? Download the standard and review the criteria applicable to the visitor experience, facility management, and best practices related to tourism.<\/div>\n<p style=\"margin: auto 0 0 0; display: flex; padding-top: 18px;\"><a style=\"border: 1px solid #305833; background: #305833; border-radius: 999px; padding: 10px 16px; text-decoration: none; color: white; font-weight: 520; font-size: 17px; white-space: nowrap; display: inline-flex; align-items: center; justify-content: center; min-height: 42px; max-width: 180px; width: 100%; box-sizing: border-box; text-align: center;\" href=\"https:\/\/www.sustainable.cl\/wp-content\/uploads\/2026\/07\/Estandar-Enoturismo-Sustentable-v1.0-03.2020.pdf\"><span style=\"line-height: 1;\">Download the standard<\/span><\/a><\/p>\n<\/div>\n<div style=\"height:30px;\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Sustainable Wine Tourism &#8211; Purple Area The Purple Area applies to all facilities where wine tourism activities take place within the vineyard, such as tasting rooms, visitor centers, shops, tours, and customer service areas. Its goal is to integrate sustainability into the tourism experience by promoting responsible and safe practices. The sections within this area [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":1329,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-areas.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"class_list":["post-1671","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/pages\/1671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/comments?post=1671"}],"version-history":[{"count":13,"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/pages\/1671\/revisions"}],"predecessor-version":[{"id":3072,"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/pages\/1671\/revisions\/3072"}],"up":[{"embeddable":true,"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/pages\/1329"}],"wp:attachment":[{"href":"https:\/\/www.sustainable.cl\/en\/wp-json\/wp\/v2\/media?parent=1671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}